بررسی تاثیر عملکرد شبکه‌های اجتماعی بر تحول اجتماعی جوانان دانشگاه‌های آزاد اسلامی استان فارس

دوماهنامه علمی - پژوهشی رهیافتی نو در مدیریت آموزشی

مقاله 14، دوره 11، شماره 46، بهمن و اسفند 1399، صفحه 297-318   

نوع مقاله: مقاله پژوهشی

نویسندگان

رضا داودی¹؛ محمد سلطانی فر^{* 2}؛ علی اکبر فرهنگی³

¹گروه مدیریت رسانه،دانشکده مدیریت واقتصاد،دانشگاه آزاد،واحدعلوم وتحقیقات،تهران،ایران

²گروه مدیریت رسانه،دانشکده مدیریت واقتصاد، واحدعلوم وتحقیقات ،دانشگاه آزاداسلامی،تهران،ایران

³گروه مدیریت رسانه،دانشکده مدیریت واقتصاد،دانشگاه آزاد، واحد علوم و تحقیقات تهران،ایران

تاریخ دریافت: 17 مرداد 1397،  تاریخ بازنگری: 24 دی 1397،  تاریخ پذیرش: 06 اردیبهشت 1400 

چکیده

هدف این پژوهش بررسی تاثیرعملکرد شبکه­های اجتماعی در ایجاد تحول اجتماعی جوانان دانشگاه آزاد اسلامی استان فارس است. این تحقیق از نظر هدف کاربردی و از نظر نحوه گردآوری داده­ها از نوع توصیفی- پیمایشی است. جامعه آماری این تحقیق کلیه دانشجویان دانشگاه­های آزاد اسلامی استان فارس انتخاب شد. داده­های موردنیاز از طریق ابزار پرسشنامه و با استفاده از روش نمونه­گیری دردسترس از 380 نفر از اعضای نمونه جمع­آوری شد. جهت تجزیه‌وتحلیل داده‌ها و آزمون فرضیات و مدل از مدل‌سازی معادلات ساختاری و تحلیل عاملی تاییدی استفاده شد. به منظور تجزیه و تحلیل داده­ها نیز از نرم‌افزار SPSS نسخه 23 و SMART PLS نسخه 2 استفاده شد. نتایج تحقیق نشان داد که تحرک اجتماعی بر تحول اجتماعی تاثیر معنادار و مثبتی دارد. همچنین نتایج تحقیق نشان داد که دانش اجتماعی، پیوند اجتماعی، آگاهی اجتماعی، سازماندهی اعتراضات اجتماعی و پیوستگی اجتماعی بر تحول اجتماعی تاثیر معنادار و مثبتی دارد. در میان مولفه­های عملکرد شبکه­های اجتماعی، دانش اجتماعی با بتای 468/0 بیشترین تاثیر را بر تحول اجتماعی دارد.
 

کلیدواژه‌ها

شبکه‌های اجتماعی؛ تحول اجتماعی؛ جوانان؛ دانشگاه آزاد اسلامی؛ استان فارس

عنوان مقاله [English]

Investigating the impact of social networks functions on social change in Islamic Azad Universities of Fars Province

نویسندگان [English]

Reza Davoodi¹؛ mohammad soltanifar²؛ Ali Akbar Farhangi³

¹Department of media management,Faculty of management and economic,Azad university, Science and Research Branch,Tehran,Iran

²Department of media management, college of management and economic,Azad university ,science and research branch,Tehran,Iran

³Department of media management,Faculty of management and economic,Azad university, Science and Research Branch,Tehran,Iran

چکیده [English]

The purpose of this study was to investigate the impact of social networks functions on social change of young people in Islamic Azad Universities of Fars province. This research in terms of purpose is applied and in terms of collecting data is a descriptive-survey method. The statistical population of this study was all students of Islamic Azad Universities of Fars province. Required data collected through a questionnaire and 380 sample members selected using available sampling method. Structural equation modeling and confirmatory factor analysis were used to analyze the data and test the hypotheses and models. In order to analyze the data, SPSS version 23 and SMART PLS version 2 were used. The results of the research showed that social mobility has a significant and positive effect on social change. Also, the results showed that social knowledge, social ties, organizing of social protests, and social cohesion has a significant and positive effect on social change. Among social network functions components, social knowledge with beta of 0.486 has the greatest impact on social change.

کلیدواژه‌ها [English]

"Social networks", "Social change", "youth"

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