تحلیل تماتیک استفاده دانشجویان دختر از لوازم و الگوهای آرایشی نوین

فصلنامه زن و جامعه

دوره 13، شماره 49، اردیبهشت 1401، صفحه 119-134   

نوع مقاله: مقاله پژوهشی

شناسه دیجیتال (DOI): 10.30495/jzvj.2022.25588.3321

نویسندگان

اصغر میرفردی^{* 1}؛ مینا صفرپور²

¹هیأت علمی بخش جامعه شناسی و برنامه ریزی اجتماعی، دانشکده اقتصاد، مدیریت و علوم اجتماعی، دانشگاه شیراز، شیراز، ایران

²کارشناس ارشد جامعه شناسی از دانشگاه یزد

تاریخ دریافت: 11 مرداد 1399،  تاریخ پذیرش: 10 اردیبهشت 1401 

چکیده

آرایش و زیبایی پدیده‌ای است که امروزه در جوامع به آن اهمیت زیادی داده می‌شود. گسترش الگوهای نوین آرایشی و گرایش هر چه بیشتر زنان و دختران جوان به سمت استفاده از این لوازم و الگوها از مسائلی است که قابل تأمل و بررسی می-باشد. بر این اساس، این پژوهش به بررسی دلایل گرایش دانشجویان دختر به لوازم و الگوهای آرایشی پرداخته است. پژوهش حاضر، از نوع کاربردی است. در این پژوهش، برای پاسخ‌گویی به سؤال‌های پژوهشی از رویکرد کیفی و روش تحلیل تماتیک استفاده شد. مشارکت‌کنندگان در این مطالعه دانشجویان دختر دانشگاه دولتی یاسوج در سال تحصیلی96-1395 بودند که با استفاده از روش نمونه‌گیری هدفمند با 30 نفر از آنان مصاحبه کیفی صورت گرفته است. تجزیه و تحلیل داده‌های پژوهش با استفاده از روش مقوله‌بندی صورت گرفت. نتایج پژوهش نشان داد مهمترین دلایل گرایش دانشجویان به لوازم و الگوهای آرایشی، در قالب مقوله‌های بدست آمده شامل «نگرش و هویت جنسیتی»، «کارکرد مدگرایانه وسایل ارتباط جمعی»، «مرجع بودن و نفوذ اجتماعی گروه همسالان» ، «دغدغه درونی» و «دوگانه ظاهرگرایی و اخلاق‌مداری مردان» بودند.

کلیدواژه‌ها

آرایش؛ سبک زندگی؛ مصرف‌گرایی؛ زیبایی؛ مدیریت بدن

عنوان مقاله [English]

The Thematic Analysis of Use of Modern Cosmetics Patterns and Accessories among Female Students of University

نویسندگان [English]

Asghar Mirfardi¹؛ Mina Safarpour²

¹Associate Prof. of Sociology, Sociology and Social Planning Department, College of Economics, management and Social Sciences, Shiraz University, Shiraz, Iran

²Graduated in M. A. of Sociology from Yazd University

چکیده [English]

In the contemporary societies, especially in modern societies, the appearance is so important and body and face appearance one of considerable for gaining beauty and attraction, especially for women. Beauty and make up for being beauty is a phenomenon that now-a-days is very important in societies. The extension of new makeup patterns and the increasing tendency of young women and girls to use these accessories is one of the issues that is considerable to be investigated. Accordingly, this study has been investigated the reasons of female students' tendency to make-up patterns and accessories. This study is an applied one that qualitative approach and thematic analysis method was used to answer the research questions. The statistical population of this study consisted of women students of Yasouj University in the semester of 2016-2017, from which 30 sample cases were selected via purposive sampling method. Data analysis was done by categorization method. The results showed that the most important reasons for students' tendency to make-up's patterns and accessories were "gender attitude and identity", "fashionistic function of mass media", "being reference and influence of peer group", "internal concerns", and "duality of men's appearance orientation and moralism". These categorizes showed that identity, new media, advertisement industry via mass media, psychological and social interaction are main important reasons for using make up patterns and accessories among female students.

کلیدواژه‌ها [English]

Cosmetics, Lifestyle, Consumerism, Beauty, Body management

مراجع

1. Yin, R.K., Qualitative research from start to finish. 2015: Guilford publications.
2. Patton, M.Q., Qualitative research & evaluation methods: Integrating theory and practice. 2014: Sage publications.
3. Bedar, L., Deziel, J., & Lamarche, L, Social Psychology. 2008: Savalan Publications.
4. RafatJah, M., Woman's human identity in the challenge of cosmetic and fashion. Women Strategic Study, 2008. 10: p. 179-135.
5. Engeln, R., Beauty sick: How the cultural obsession with appearance hurts girls and women. 2017: Harper-Collins.
6. Jhun, Y.-M. and M.-H. Lee, A study of clothing attitude, body attitude, and social values of adolescent girls. Journal of the Korean Society of Clothing and Textiles, 2005. 29(9_10): p. 1219-1229.
7. Lee, H., The study of the make-up image and self-consciousness as the social and psychological expected effects of the make-up. Unpublished doctoral dissertation, Kyung Hee University, Seoul, 2002.
8. Agner, T., Susceptibility of atopic dermatitis patients to irritant dermatitis caused by sodium lauryl sulphate. Acta dermato-venereologica, 1991. 71(4): p. 296-300.
9. Moradi, G., FEMALE STUDENTS’USE OF COSMETICS AND ITS SOCIOLOGICAL FACTORS AFFECTING IT. 2012.
10. Baratloo, F., Khodi, M. , The individual factors influencing the women attitude towards body management. Cultural Management, 2015. 9(29): p. 113-123.
11. Ziaapour, A., The Study of Effect of Cultural Capital on Body Management: the case of 15-29 Years Old Youths of Gilangharb City, in MA Thesis in Sociology. 2010, Social Sciences Faculty of Mazandaran University.
12. Akbari, M., D. Boostani, and E. Zeadabadi, Effective factors on the rate of cosmetics use among female students. Journal of Woman in Culture Arts, 2015. 7(4): p. 437-453.
13. Shoaa, S. and M. Niazi, Meta-Analysis of the Relationship between Cultural Capitals and Body Management. Journal of Iranian Cultural Research, 2016. 9(1): p. 61-81.
14. PAKSERESHT, S., H. HOSEINI, and M. INANLOO, A THEMATIC ANALYSIS OF BODY BEHAVIORS OF WOMEN AND GIRLS IN TEHRAN. 2012.
15. Khanlari, A., et al., Providing a choice Behavior Model for Luxury Consumers in Iran’s Cosmetic’s Market. Women in Development & Politics, 2019. 17(1): p. 1-25.
16. Ghasemi, A., A Qualitative Study of Women's Attitudes and Perceptions towards their Body. Journal of Applied Sociology, 2017. 28(4): p. 173-194.
17. Zahed Zahedani, S., & Soroush, M. , Consumption pattern and guidance of urban girls. Journal of Cultural Studies and Communications, 2008. 4(11): p. 75-107.
18. Movahed, M., E. Ghafarinasab, and M. Hosseini, Make up and the Social Life of Young Girls. Women in development & politics, 2010. 8(1).
19. Babamiri, M., et al., Psychological and sociological factors influencing cosmetics use by female univesity students. Dermatology & Cosmetic, 2011. 2(4).
20. Maghsoodi, S., M. Araste, and S. Tonadvoli, The factors of female students tend to use cosmetics in Kerman city universities (The factors of female students tend to use cosmetics). Quarterly of Social Studies and Research in Iran, 2013. 2(2): p. 295-314.
21. Fathi, H., The Study of Social Class and Consumption of Cosmetic Accessories among Female Students of Gilan University, in MA Thesis in Sociology. 2015, Social Sciences Faculty of Gilan University.
22. McCabe, M., T. de Waal Malefyt, and A. Fabri, Women, makeup, and authenticity: Negotiating embodiment and discourses of beauty. Journal of Consumer Culture, 2020. 20(4): p. 656-677.
23. Lee, H. and H. Oh, The effects of self-esteem on makeup involvement and makeup satisfaction among elementary students. Archives of Design Research, 2018. 31(2): p. 87-94.
24. Russell, R., et al., Differential effects of makeup on perceived age. British Journal of Psychology, 2019. 110(1): p. 87-100.
25. Fazeli, M., The Consumption and Lifestyle. 2003, Tehran: Sobh-e-Sadegh
26. Veblen, T., The Theory of the Leisure Class. New York: New American Library. VeblenThe Theory of the Leisure Class1899, 1899.
27. Goffman, E., Stigma: Notes on the management of spoiled identity. 2009: Simon and Schuster.
28. Ritzer, G., Contemporary sociological theory, translated by Mohsen Solasi. Entesharat elmi, Sixth Edition (to Persian), 1995.
29. Azad Armaki, T., Chavoshian, H. , Body as the media of Identity. Iran Sociology Journal, 2002. 4: p. 57-75.

30           Giddens, A., Modernity and self-identity: Self and society in the late modern age. 1991: Stanford university press.

31. Given, L.M., The Sage encyclopedia of qualitative research methods. 2008: Sage publications.
32. Johnson, R.B. and L. Christensen, Educational research: Quantitative, qualitative, and mixed approaches. 2019: Sage publications.
33. Gall, M.D., Gall, J. P., & Borg, W. R. , Methods in Quantitative and Qualitative Research in Education and Psychology. 2005, Tehran: Samt Publications.
34. Onwuegbuzie, A.J. and N.L. Leech, Sampling designs in qualitative research: Making the sampling process more public. Qualitative Report, 2007. 12(2): p. 238-254.
35. Mohamadpour, A., The Qualitative Research Method; Anti method, (Vol. 1 & 2). 2011, Tehran: Sociologists Publications.
36. Walster, E., E. Berscheid, and G.W. Walster, New directions in equity research. Journal of personality and social psychology, 1973. 25(2): p. 151.
37. Hayati, M., and Sharifi, H., 2016, A Comparative Study of Self-Esteem in Working and Housewives, National Conference on Psychology Science and Technology, Educational and Comprehensive Psychology of Iran, Tehran.
38. Hansen, J., E. Reed, and S. Franeta, Cosmetics, fashions, and the exploitation of women. 1986: Pathfinder Press.