تعیین رابطه بین پویایی آموزشی و برند آموزشی با اعتماد آموزشی ادراک شده (مطالعه موردی؛ دیدگاه استادان دانشگاه آزاد اسلامی واحد محلات)

دوماهنامه علمی - پژوهشی رهیافتی نو در مدیریت آموزشی

مقاله 5، دوره 9، شماره 33، خرداد 1397، صفحه 89-104   

نوع مقاله: مقاله پژوهشی

نویسندگان

فرهاد شفیع پور مطلق^{* 1}؛ مریم موسیوند²

¹استادیار گروه کارشناسی ارشد رشته مدیریت آموزشی واحد محلات، محلات، ایران

²مربی گروه مدیریت دولتی دانشگاه پیام نور همدان، همدان، ایران

تاریخ دریافت: 26 تیر 1395،  تاریخ بازنگری: 21 مهر 1395،  تاریخ پذیرش: 09 مرداد 1397 

چکیده

هدف تحقیق حاضر،  تعیین رابطه بین  پویایی آموزشی و برند آموزشی  با اعتماد آموزشی بود. روش تحقیق، توصیفی از نوع همبستگی بوده است. جامعه آماری این تحقیق،  مشتمل برتمامی استادان دانشگاه آزاد اسلامی واحد محلات در سال تحصیلی 95-1394 به تعداد 120 نفر بوده است. شیوه نمونه گیری، به دلیل محدودیت جامعه آماری،  سرشماری بوده، بدین ترتیب همه جامعه آماری به عنوان نمونه تحقیق به تعداد 120 نفر انتخاب شدند. ابزار تحقیق شامل سه نوع پرسشنامه بوده است که عبارتند از:1.پرسشنامه محقق ساخته پویایی آموزشی مشتمل بر 12 گویه(95/0 =α،2. پرسشنامه برند آموزشی( حسینی و فرهاد نهاد،1392) مشتمل بر 44 گویه (92/0=α)، 3. پرسشنامه محقق ساخته اعتماد آموزشی مشتمل بر20 گویه(94/0=α ) برای تجزیه و تحلیل اطلاعات از آزمون کلموگروف- اسمیرنف، آزمونt  تک نمونه ای، ضریب همبستگی پیرسون  و تحلیل رگرسیون چند متغیره) استفاده شد.  به طور کلی نتایج تحقیق نشان داد وضعیت پویایی آموزشی بالاتر از حد متوسط، برند آموزشی پایین تر از حد متوسط و اعتماد آموزشی پایین تر از حد متوسط است. بین پویایی آموزشی و برند آموزشی با اعتماد آموزشی، در سطح 05/0>P رابطه مثبت و معناداری وجود دارد. همچنین نتایج تحلیل رگرسیون چندگانه نشان داد، همه ابعاد پویایی آموزشی  می توانند به طور معناداری اعتماد آموزشی ادراک شده را پیش بینی کنند؛ هم چنین  به جز ابعاد اشتهار و تبلیغات، سایر ابعاد برند آموزشی توان پیش بینی اعتماد آموزشی ادراک شده را به طور معنادار دارند.

کلیدواژه‌ها

پویایی آموزشی؛ برند آموزشی؛ اعتماد آموزشی ادراک شده

عنوان مقاله [English]

The Relationship between Educational Dynamic, and Educational Brand with Perceived Educational Trust (Case Study;Viewpoints of Mahallat Branchs' Faculty members)

نویسندگان [English]

F Shafiepoor¹؛ M Mosivand²

چکیده [English]

The purpose of this research was to study the relationship between educational dynamic, and educational brand with perceived educational trust. The research method was descriptive-correlation. All of Mahallat Branchs' faculty members included as the Statistical community (2014-2015)(120 persons). All of the statistical community selected as a statistical sampling Because of limitation(120 persons).the instruments of research were three typs: made researcher questionnaire of educational dynamic include of 12 items(α=0.95), 2. Educational brand(Hosseini & farhad nahad,2013) include of 44 items (α=0.92) , 3. made researcher questionnaire of educational trust of 20 items(α=0.94). Data analyzed by Kolmogorov–Smirnov test, Coefficient of Pearson, one sample run test, and regression analysis of multiple variables. The total results revealed that the Status of educational dynamic was higher than average, educational brand and educational trust were lower than average. There were positive and significance relationship between educational dynamic and brand with educational trust(p<0.05). Also the results of regression analysis of multiple variables showed that all of the dimensions of educational dynamic can predict the educational trust. Most of dimensions of educational brand can predict significantly the educational trust except advertising and Reputation.

کلیدواژه‌ها [English]

Educational dynamic, educational brand, perceived educational trust

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