برنامه‌ریزی استراتژیک در سازمان‌های آموزش عالی ایران از طریق رویکردکارت امتیازی متوازن

دوماهنامه علمی - پژوهشی رهیافتی نو در مدیریت آموزشی

مقاله 4، دوره 11، شماره 44، مهر و آبان 1399، صفحه 77-100   

نوع مقاله: مقاله پژوهشی

نویسندگان

سمیه صمیمی^{* 1}؛ محمدرضا کرامتی²؛ پری همتی¹

¹دانشجوی دکتری مدیریت آموزشی دانشگاه آزاد اسلامی واحد دماوند

²دانشگاه تهران

تاریخ دریافت: 04 بهمن 1394،  تاریخ بازنگری: 09 خرداد 1396،  تاریخ پذیرش: 29 مهر 1399 

چکیده

هدف از انجام پژوهش، بررسی برنامه­ریزی استراتژیک در سازمان­های آموزش عالی ایران از طریق رویکرد BSC (کارت امتیازی متوازن) است. روش تحقیق این پژوهش از نوع توصیفی– پیمایشی است و همچنین از تحلیل استنباطی با استفاده از آزمون تحلیل عاملی تأییدی روایی سازه را مورد آزمون استفاده شده، داده­ها با استفاده از نرم‌افزارهای EXCEL و LISREL تجزیه‌وتحلیل گردیده است. جامعه آماری در این تحقیق 214 نفر بوده که با استفاده از فرمول کوکران، تعداد 138 مورد جهت پخش پرسشنامه انتخاب شده است. روایی پرسشنامه از طریق یک مطالعه مقدماتی مورد سنجش قرار گرفته است. پایایی پرسشنامه با استفاده از آلفای کرونباخ مقدار آن 0.821 برآورد گردیده است. با توجه به تجزیه‌وتحلیل آماری صورت گرفته در پژوهش فرضیه اول، "رویکرد داخلی (نحوه ارائه خدمات آموزش عالی)، فرضیه دوم "مشتری (جذب دانش­آموزان با استعداد)"، فرضیه سوم "برطرف کردن نیازهای افراد ذی­نفع (بنیان‌گذاران، وزارت آموزش‌وپرورش)"، فرضیه چهارم "نوآوری آموزش عالی "، فرضیه پنجم، "نقشه استراتژیک "، فرضیه ششم، "رویکرد مالی (بودجه)" و فرضیه هفتم، "تکنولوژی­های آموزشی و روش­های مربوطه " بر سازمان­های آموزش عالی با توجه به رابطه­ی معناداری که بین متغیرها وجود داشت تأثیر دارد و مورد تائید قرار گرفت.
 

کلیدواژه‌ها

کلیدواژه: برنامه‌ریزی استراتژیک؛ کارت امتیازی متوازن؛ آموزش عالی ایران

عنوان مقاله [English]

Strategic planning in higher education institutions through the approach of the BSC (Balanced Scorecard)

نویسندگان [English]

somayeh samimi¹؛ Mohammad Reza Keramati²؛ Pari Hemmati¹

چکیده [English]

The purpose of the study was to evaluate strategic planning in organizations of higher education through the approach of the BSC (Balanced Scorecard) respectively. The research method is descriptive survey as well as inferential analysis using confirmatory factor analysis was used to test the validity. Data were analyzed using Excel software and LISREL. The population in this study using a sample of 214 subjects, 138 cases has been chosen to distribute the questionnaire. Its validity is tested through a pilot study. Its reliability is estimated using Cronbach's alpha value of 0.821. According to statistical analysis conducted in study In this first hypothesis, "an internal approach (how higher education services), we hypothesized" Client (attracting talented students) "predicted" the needs of stakeholders (founders, the Ministry of Education) ", the fourth hypothesis "innovation in Higher education", the fifth hypothesis, "strategic map", the sixth hypothesis, "financial perspective (budget)" and the seventh hypothesis, "educational technologies and related methods" on higher education organizations, according to there was a significant relationship between the variables that influence and was approved.

کلیدواژه‌ها [English]

Keywords: strategic planning, Organization, Balanced Scorecard, Higher Education Iran

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