الگوسازی فرآیند توسعه بازار محصولات کشاورزی ارگانیک در ایران با رویکرد ساختاری تفسیری

فصلنامه علمی -پژوهشی تحقیقات اقتصاد کشاورزی

مقاله 5، دوره 13، شماره 1، اردیبهشت 1400، صفحه 89-120   

نوع مقاله: مقاله پژوهشی

نویسندگان

عطیه صندوقی^{* 1}؛ حسین یادآور²؛ حسین راحلی³

¹دانش آموخته دکتری توسعه کشاورزی، گروه ترویج و توسعه روستایی، دانشکده کشاورزی، دانشگاه تبریز، تبریز،‌ ایران.

²استادیار گروه ترویج و توسعه روستایی، دانشکده کشاورزی، دانشگاه تبریز، تبریز، ایران.

³دانشیار گروه ترویج و توسعه روستایی، دانشکده کشاورزی، دانشگاه تبریز، تبریز، ایران.

تاریخ دریافت: 13 آذر 1397،  تاریخ بازنگری: 10 اردیبهشت 1398،  تاریخ پذیرش: 26 مهر 1399 

چکیده

هدف پژوهش حاضر، طراحی الگوی فرآیندی توسعه بازار محصولات کشاورزی ارگانیک در ایران با رویکرد الگوسازی ساختاری تفسیری است. جامعه آماری پژوهش شامل خبرگان و صاحب نظران بخش ارگانیک کشور بودند که با 19 نفر از آنها مصاحبه عمیق نیمه ساختار یافته انجام شد. برای شناسایی و سطح بندی مراحل توسعه از شیوه آمیخته اکتشافی استفاده شد. با استفاده از روش کیفی دلفی، عوامل مؤثر در فرآیند توسعه بازار محصولات ارگانیک که از تحلیل محتوای مصاحبه ها شناسایی شده بودند، مورد بررسی و اعتبارسنجی قرار گرفتند. سپس برای تعیین سطح مراحل شناسایی شده، روابط درونی بین آنها و طراحی الگوی فرآیندی، از روش کمی ساختاری تفسیری استفاده گردید. بر اساس نتایج بدست آمده، الگوی فرآیندی توسعه بازار محصولات کشاورزی ارگانیک از تحلیل وضعیت موجود، تعیین اهداف و چشم انداز شروع و به مرحله افزایش مصرف و ظرفیت سازی در بازار ختم می شود. این الگو می تواند به عنوان یک راهنما مورد استفاده سیاست گذاران و تمامی فعالین حوزه ارگانیک در بخش های مختلف تحقیقات، برنامه ریزی و اجرا قرار گیرد.

کلیدواژه‌ها

آمیخته اکتشافی؛ الگوسازی ساختاری تفسیری (ISM)؛ تکنیک دلفی؛ توسعه بازار؛ محصول ارگانیک

عنوان مقاله [English]

Designing a Process Model for Developing the Market for Organic Agricultural Products in Iran: Using Interpretive Structural Modeling Approach

نویسندگان [English]

Atiyeh sandoughi¹؛ Hossein Yadavar²؛ Hossein Raheli³

¹Department of Rural Development and Extension, Faculty of Agriculture, University of Tabriz, Tabriz, Iran.

²- Assistant Professor, Department of Rural Development and Extension, Faculty of Agriculture, University of Tabriz, Tabriz, Iran.

³Associate Professor, Department of Rural Development and Extension, Faculty of Agriculture, University of Tabriz, Tabriz, Iran.

چکیده [English]

The aim of the present study is to design a process model developing the market for agricultural organic products in Iran. The statistical population of the study consisted of experts in the organic sector of the country.19 participants were interviewed by a semi-structured interview. For identification and classification of the development stages, the Sequential Exploratory strategy was applied. The factors influencing the development of the market for organic products, identified by the content analysis of the interviews were examined and validated using the Delphi qualitative method. Afterward, to determine the level of identifying steps, the internal relations between them and designing the process model, an interpretive structural modeling (ISM) was applied. Obtained results indicate that the process model for developing the market for organic products with the analysis of the status quo starts with determining the goals and the prospect and end with increasing the consumption and market’s capacity building. The present model can be applied as a guide by policymakers and all organic stakeholders in various research sectors, as well as, planning and applying.

کلیدواژه‌ها [English]

Delphi Technique, ISM (Interpretive Structural Modeling), Market Development, Organic Product, Sequential Exploratory

مراجع

Ahuja, V. Yang, J. & Shankar, R. (2009). Benefits of collaborative ICT adoption for building project management. Construction Innovation, 9(3): 323-340.

- Akyüz, A.A. Aslan, B. & Demir, A.Y. (2014). The role of a civil society organization in the development of the domestic organic market in Turkey. Building Organic Bridges, 4: 1107-1110.

- Aryal, K.P. Chaudhary, P. Pandit, S. & Sharma G. (2009). Consumers’ willingness to pay for organic products: a case from Kathmandu valley. Journal of Agriculture and Environment, 10: 15-26.

- Aslihan Nasir, V. & Karakaya, F. (2014). Consumer segments in organic foods market. Journal of Consumer Marketing, 31(4): 263-277.

- Babajani, A., Shabanali Fami, H., Asadi, A., & Rezapanah, M. Z. (2015). Explain driving policy instruments of organic farming development in Iran. Iranian Journal of agricultural Economics and Development Research, 46(2): 267-276. (In Persian)

- Bruschi, V. Shershneva, K. Dolgopolova, I. Canavari, M. & Teuber, R. (2015). Consumer perception of organic food in emerging markets: evidence from Saint Petersburg, Russia. Journal of Agribusiness, 31(3): 414-432.

- Buder, F. Feldmann, C. & Hamm, U. (2014). Why regular buyers of organic food still buy many conventional products: Product-specific purchase barriers for organic food consumers. British Food Journal, 116 (3):390-404.

- Charan, P. Shankar, R. & Baisya, R.K. (2008). Analysis of interactions among the variables of supply chain performance measurement system implementation. Business Process Management Journal, 14(4): 512-529.

- Dalvi-Esfahani, M. Ramayah, T. & Nilashi, M. (2017). Modelling upper echelons’ behavioural drivers of Green IT/IS adoption using an integrated Interpretive Structural Modelling- Analytic Network Process approach. Telematics and Informatics, 34: 583–603.

- Eyhorn, F. Heeb, M. & Weidmann, G. (2003).  IFOAM training manual for organic agriculture in the tropics: theory, transparencies, didactic approach. No. BOOK. IFOAM, 2003.

- FiBL/IFOM yearbook. (2018). the world of organic agriculture, Statistics and Emerging trend. Research Institute of Organic Agriculture FiBL. IFOAM- Organic International. Switzerland. Retrieved from: http:// www. Fibl.org.

- Häring, A.M. Vairo, D. Dabbert, S., & Zanoli, R. (2009). Organic farming policy development in the EU: What can multi-stakeholder processes contribute?. Food Policy, 34(3): 265-272.

- Hashemi, M. & Fatahi, A. (2016). The Economic Valuation of Organic Products, Application of Stated Preferences Approach (Case Study: Organic tomatoes of Dasht-e Marghab). Iranian Journal of Agricultural Economics and Development Research, 47(2): 325-334. (In Persian)

- Hughner, R.S. McDonagh, P. Prothero, A. Shultz, C.J. & Stanton, J. (2007). Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of Consumer Behaviour, International Research Review, 6 (2‐3): 94-110.

- Iran Organic Association. (2018). List of stores under the supervision of the Iranian Organic Association. Iranian Journal of Agriculture and Organic Industry, 10: 48-45. (In Persian)

- Jarczok Guzy, M. (2018). Obstacles to the development of the organic food market in Poland and the possible directions of growth. Food Science & Nutrition, 6 (6): 1462-1472.

- Jayrama, A. & Ayvari, A. (2005). Can the knowledge–creation process be managed? A case study of an artist training project, International Journal of Arts Management, 72(2): 4-14.

- Keshavarz, S. & Mousavi, S. N. (2018). Study of the problems and factors affecting the development of organic farming Case Study: kitchen garden city Marvdasht. Journal of Agricultural Economics Research, 10, 3(39): 151-172. (In Persian)

- Khaledi, M. Gray, R. Weseen, S. & Sawyer, E. (2007). Assessing the barriers to conversion to organic farming: An institutional analysis. Department of Agricultural Economics, University of Saskatchewan, Canada.

- Latifi, S. Raheli, H. Yadavar, H. & Saadi, H. (2018). Designing a Process Model for Conservative Agriculture Development in Iran: Using Interpretive Structural Modeling Approach. Iranian Journal of Agricultural Economics and Development Research, 49 (1): 105 - 120. (In Persian)

- Moghiseh, S. (2011). Report on the study of the situation of organic agriculture in Iran. Publications of the Research Center of the Islamic Consultative Assembly, Office of Infrastructure Studies, Department of Agriculture and Natural Resources, Tehran. (In Persian)

- Padel, S. & Midmore, P. (2005). The development of the European market for organic products: insights from a Delphi study. British Food Journal, 107(8):626-646.

- Papzan, A. & Shiri, N. (2012). Study of Barriers toward Development of Organic Farming. Space Economy and Rural Development. 1 (1): 113-126. (In Persian)

- Pearson, D. Henryks, J. & Jones, H. (2010). Organic food: What we know (and do not know) about consumers. Renewable Agriculture and Food Systems, 26(2): 171-177.

- Priyanga, M. & Venkataraman, R. (2017). Opportunities and constraints in organic rice marketing-a study in Sirkazhi block of Nagapattinam district. International Research Journal of Agricultural Economics and Statistics, 8(1): 37-42.

- Razavi, S. (2016). Investigating the situation of organic agriculture in Iran and comparing it with several selected countries (rural agricultural products). Tehran: Ministry of Agricultural Jihad Publications, Institute for Planning Research, Agricultural Economics and Rural Development. Tehran. (In Persian)

- Rozman, C. Kljajic, M. & Skraba, A. (2015). System dynamics model for conversion to organic farming. Journal of Siberian Federal University. Mathematics & Physics, 8(1): 64.

- Shaabanali, F. H. Fathollahi, G. B. S. & Amiri, A. (2016). A model of Limiting factors of organic crops consumption from Karaj County agricultural experts perspective: A grounded theory. Iranian Journal of agricultural Economics and Development Research, 47(3): 647-656. (In Persian)

- Shahabi, S. Pourmozafar, S.H. Yakani, S.A. & Nasiriyah, A. (2014). Feasibility study of forming and developing the market of organic and healthy products in Iran (Case study: Organic Strawberries). Proceedings of the First International and Online Conference on Green Economy, May 12, 2014, Babolsar, Iran. (In Persian)

- Sharifi Moghadam, M. (2008). Content Document for the Advancement of Organic Agriculture Development in Iran with IPM / FFS Operational Process. Tehran: Agricultural Promotion, Education and Research Organization Publications, Promotion and Training Deputy (Tat). (In Persian)

- Shen, L. Song, X. Wu, Y. Liao, Sh. & Zhang, X. (2016). Interpretive Structural Modeling based factor analysis on the implementation of Emission Trading System in the Chinese building sector. Journal of Cleaner Production, 127: 214-227.

- Singh, M.D. Shankar, R.N. & Agarwal, A. (2003). An interpretive structural modeling of knowledge management in engineering industries. Journal of Advances in Management Research, 1(1): 28-40.

- Soti, A. Goel, R.K. Shankar, R. & Kaushal, O.P. (2010). Modeling the enablers of six sigma using interpreting structural modeling. Journal of Modeling in Management, 5(2): 124-141.

- Stolze, M. & Lampkin, N. (2009). Policy for organic farming: Rationale and concepts. Food Policy, 34(3): 237-244.

- Teng, Ch.Ch. & Wang, Y.M. (2015). Decisional factors driving organic food consumption. British Food Journal, 117(3): 1066-1081.

- Warfield, J.W. (1974). Developing interconnected matrices in structural modelling, IEEE transcript on systems. Men and Cybernetics, 4(1): 51-81.

- Yaghoubi, J. & Javadi, A. (2014). Barriers to Production of Organic Crops from Viewpoint of Agricultural Jihad Experts. Journal of Agricultural Sciences and Sustainable Production, 24(1):57-68. (In Persian)

- Zhen, J.S. & Mansori, S. (2012). Young female motivations for purchase of organic food in Malaysia. International Journal of Contemporary Business Studies, 3(5): 61-72.