امکان سنجی و اولویت‌بندی جاذبه‌های گردشگری جهت جذب گردشگر (نمونه موردی: شهرستان باغملک)

فصلنامه علمی و پژوهشی پژوهش و برنامه ریزی شهری

مقاله 6، دوره 14، شماره 52، اردیبهشت 1402، صفحه 89-106   

نوع مقاله: مقاله پژوهشی

شناسه دیجیتال (DOI): 10.30495/jupm.2021.27559.3835

نویسندگان

سعید امان پور¹؛ افسانه علی بخشی²؛ حدیث کاوسی قافی^{* 3}

¹دانشیار جغرافیا و برنامه‌ریزی شهری ، دانشگاه شهید چمران اهواز، اهواز، ایران

²دانشجوی دکتری جغرافیا و برنامه‌ریزی شهری، دانشگاه شهید چمران اهواز، اهواز، ایران.

³کارشناس ارشد جغرافیا و برنامه ریزی شهری ، دانشکده ادبیات و علوم انسانی ، دانشگاه شهید چمران اهواز، اهواز، ایران

تاریخ دریافت: 26 اسفند 1399،  تاریخ بازنگری: 06 مرداد 1400،  تاریخ پذیرش: 07 مرداد 1400 

چکیده

توسعه گردشگری در روستاها، گسترش فرصت‌های شغلی، ایجاد درآمد اضافی و فقرزدایی را در مناطق روستایی به ارمغان می‌آورد، و مزایای فرهنگی و زیست - محیطی نیز به دنبال دارد، اما همواره خلأ برنامه‌ریزی کارآمد، در سیاست-های توسعه روستایی برای فراهم آوری، یا یک َپارچه کردن گردشگری، احساس می‌شود. بر این اساس، هدف اصلی این تحقیق، امکان‌سنجی و اولویت‌بندی جاذبه‌های گردشگری جهت جذب گردشگری در شهرستان باغملک است. جهت امکان سنجی جاذبه‌های گردشگری، از تکنیک SWOT و جهت اولویت‌بندی جاذبه‌های گردشگری و مشخص نمودن اوزان شاخص ها از ابزار پرسشنامه در مدل Visual Promethee,SPSS,FAHP استفاده شد. جامعه آماری مورد نیاز پژوهش شامل، 130 نفر گردشگر، 40 نفر کارشناس و 150 نفر از اهالی شهرستان باغملک بوده‌اند. نتایج نشان داد که امکانسنجی گردشگری شهرستان باغملک در ماتریس راهبردها و اولویت‌های اجرایی، تعیین کننده راهبرد تهاجمی (SO) (نقاط قوت و فرصت) است. این بدان معنی است که شهرستان باغملک از لحاظ گردشگری در موقعیت مناسبی قرار دارد که می‌تواند از یک طرف با استفاده از توانمندی‌ها و از طرف دیگر با بهره‌گیری از فرصت‌های پیشرو، نقاط ضعف و تهدیدها را کاهش داده و جهت توسعه گردشگری اقدام کرد. همچنین براساس نتایج یه دست آمده از تکنیک پرومته، در محدوده مورد مطالعه، منطقه گردشگری مال آقا، از لحاظ جاذبه‌های طبیعی، تاریخی و فرهنگی در اولویت اول گردشگران و امامزاده عبدالله در اولویت دوم قرار گرفت.براساس نتایج یه دست آمده از تکنیک پرومته، در محدوده مورد مطالعه، منطقه گردشگری مال آقا، از لحاظ جاذبه‌های طبیعی، تاریخی و فرهنگی در اولویت اول گردشگران و امامزاده عبدالله در اولویت دوم قرار گرفت

کلیدواژه‌ها

توسعه گردشگری؛ اولویت‌بندی جاذبه‌های گردشگری؛ تکنیک پرومته؛ شهرستان باغملک

عنوان مقاله [English]

Feasibility study and prioritization of tourist attractions to attract tourists (Case study: Baghmalek city)

نویسندگان [English]

saeid amanpour¹؛ afsane alibakhshi²؛ hadis kavousi ghafi³

¹Associate Professor of Geography and Urban Planning, Shahid Chamran University of Ahvaz

²Phd student of geography and urban planning,Shahid Chamran University of Ahvaz (corresponding author)

³Master of Geography and Urban Planning, Shahid Chamran University of Ahvaz

چکیده [English]

The development of rural tourism brings with it the expansion of job opportunities, the generation of surplus income, poverty alleviation in rural areas, and cultural and environmental benefits. However, there is always an effective planning gap in policies. Rural development is felt to provide or integrate tourism. Accordingly, the primary purpose of this study is to assess the feasibility and prioritization of tourist attractions to attract tourism in Baghmalek city. To evaluate the feasibility of tourist attractions, SWOT technique, and prioritize tourist attractions and determine the weights of indicators, a questionnaire was used in the Visual Promethee, SPSS, FAHP model. The statistical population required for the study included 130 tourists, 40 experts, and 150 residents of Baghmalek. The results showed that the feasibility study of tourism in Baghmalek city in the matrix of strategies and executive priorities determines the offensive strategy (SO) (strengths and opportunities). This means that Baghmalek city is in a good position in terms of tourism, which can reduce weaknesses and threats on the one hand by using the capabilities and, on the other hand, by taking advantage of leading opportunities. Took action to develop tourism. Also, based on the results obtained from the Prometheus technique, in the study area, Mal Agha tourist area in terms of natural, historical, and cultural attractions was the priority of tourists, and Imamzadeh Abdullah second priority. in the study area, Mal Agha tourist area in terms of natural, historical, and cultural attractions was the priority of tourists, and Imamzadeh Abdullah second priority.

کلیدواژه‌ها [English]

Tourism Development, Prioritization of Tourist Attractions, Prometheus Technique, Baghmalek County

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